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Relevant Courses

Professional Selling 

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      TOPICS 

  • Mastery of the B2B sales process, including prospecting, needs discovery, presentation, objection handling, and closing

  • Sales terminology, ethical frameworks, and goal-setting in a real-world business development context

  • Personal branding and communication strategies, including professional pitch development (speed selling)

  • Critical thinking applied to customer problem-solving, account strategy, and buyer motivation

  • In-depth exploration of the consultative sales approach and relationship-building techniques

     

      ASSIGNMENTS 

  • Two Major Role Plays: Delivered live presentations simulating real-world sales meetings. Each role play required strategic planning, persuasive selling, live objection handling, and post-presentation self-evaluation.

  • Speed Selling Exercise: Practiced and presented a concise 60-second elevator pitch to simulate fast-paced networking and first impressions.

  • Sales Portfolio: Created a polished collection of sales communications and brand materials (e.g., resumes, value props, reflection).

  • Role Play Critiques: Evaluated peers and provided constructive feedback, improving both observation and communication skills.

  • In-Class Activities: Participated in active learning sessions focused on selling scenarios, customer needs analysis, and ethical decision-making.

  • Exams: Assessed knowledge of sales concepts, communication styles, and professional conduct in selling scenarios.

KEY SKILLS GAINED

  • Professional sales communication (written and verbal)

  • Value-based and relationship-driven selling

  • Active listening and objection management

  • Strategic planning and sales goal-setting

  • Ethical decision-making in business development

  • Self-assessment and peer evaluation in performance reviews

Marketing Management

TOPICS​​

  • What is a complete marketing plan

  • Segmentation and market research

  • Product, Place , Promotion , Price 

  • Cost, Competitors, Company objectives, Consumer, Channel member

 

ASSIGNMENTS      

  • Group project create a marketing company and choose a real company to conduct a new marketing plan for, including getting in contact with the owner, conducting market research with focus group, conducting  serveys of real customers and using online researching tools to identify demographics and market share. 

  • Customer Surveys (Link)

  • Hosted market research focus group

  • 3 PowerPoint Presentations

Marketing Analysis 

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      TOPICS 

  • Understanding how data drives business success and marketing performance

  • Evaluation of survey instruments, measurement scales, and appropriate statistical methods

  • Application of online and offline behavioral metrics for strategic marketing decisions

  • Interpretation of SPSS-based analysis to guide managerial recommendations

  • Integration of marketing analytics into product management, market research, and consulting practices

  • Exposure to real-world marketing datasets, including data cleaning, hypothesis testing, and regression analysis

ASSIGNMENTS & COURSEWORK

  • Hands-on Data Analysis: Completed five homework assignments using IBM SPSS Statistics, which involved real datasets, data summarization, hypothesis testing, and regression.

  • Exams: Two cumulative exams assessed our understanding of statistical techniques, analytic thinking, and their marketing applications.

  • Group Project: Collaborated with a team to analyze survey data, visualize insights, and deliver a final presentation with actionable business recommendations.

  • Class Participation: Engaged in discussions and worked through live SPSS examples, building fluency in analytical tools and business communication.

  • Final Deliverables: Presented marketing analysis findings to classmates as if to a client, simulating real-world data storytelling and consulting practice.

KEY SKILLS GAINED

  • Quantitative analysis using SPSS

  • Survey design and evaluation

  • Regression and hypothesis testing

  • Marketing reporting and storytelling with data

  • Strategic decision-making using behavioral metrics

  • Interpreting and presenting data-driven insights for business stakeholders

Management of Organizations

TOPICS​

  • Distinguish between planning, organizing, leading and controlling

  • Identify interpersonal management styles, how they impact individual and team behavior

  • Define organizational culture & understand how managers create and are influenced by it

  • Explain the various views of ethics and how managers can apply ethical standards when dealing with different stakeholders

  • Understand the nature of managerial decision making process

  • Explain what leadership is, when leaders are effective and ineffective, and the sources of power that enable managers to be effective leaders 

 

ASSIGNMENTS      

  •  Use data and collect information to analyze the various aspects of the organization, identify areas of concern, and propose solutions to address those concerns

  • Create a video that illustrates this communication barrier in a situation and includes how your team members overcame it.   

  •  Teamwork on a case study focused on allocating salaries in a company by identifying the various roles of the organization members.                              

Coursework

Insight Global Role Pay
Market Analysis Presentation

My Library

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